Closing the growing gap between skilled workers and available jobs is a challenge faced by workforce development groups across the nation. Oh-Penn Collaborative represents 14 counties in Pennsylvania and Ohio and was launched to promote in-demand, local manufacturing careers. The US DOL helped propel their mission by awarding the collaboration a $3M grant to focus on building local manufacturing apprenticeship programs.
Attract and retain qualified talent…
fivestar* was selected to redesign a website that would better generate awareness and interest around the intensifying regional growth of the manufacturing industry. Working in collaboration with the Oh-Penn leadership team, fivestar* developed a fresh website design with interactive and internal management elements. Oh-Penn needed:
- A robust platform enabling meaningful communication with a variety of audiences including prospective students, job-seekers, employers and educators
- A way to quickly and seamlessly publish site content to ensure industry resources are up-to-date
… with an engaging, informative and relevant website.
With the new site launched, Oh-Penn saw a five-fold increase in site visitors — driving the industry and apprenticeship program forward. Using an intuitive content management system, Oh-Penn can make updates as quickly as information changes. What’s more, the scalable platform is designed to accommodate future data integration needs to ensure the current website continues to add value as Oh-Penn’s needs evolve.
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