Closing the growing gap between skilled workers and available jobs is a challenge faced by workforce development groups across the nation. Oh-Penn Collaborative represents 14 counties in Pennsylvania and Ohio and was launched to promote in-demand, local manufacturing careers. The US DOL helped propel their mission by awarding the collaboration a $3M grant to focus on building local manufacturing apprenticeship programs.

Attract and retain qualified talent…

fivestar* was selected to redesign a website that would better generate awareness and interest around the intensifying regional growth of the manufacturing industry. Working in collaboration with the Oh-Penn leadership team, fivestar* developed a fresh website design with interactive and internal management elements. Oh-Penn needed:

  • A robust platform enabling meaningful communication with a variety of audiences including prospective students, job-seekers, employers and educators
  • A way to quickly and seamlessly publish site content to ensure industry resources are up-to-date

… with an engaging, informative and relevant website.

With the new site launched, Oh-Penn saw a five-fold increase in site visitors — driving the industry and apprenticeship program forward. Using an intuitive content management system, Oh-Penn can make updates as quickly as information changes. What’s more, the scalable platform is designed to accommodate future data integration needs to ensure the current website continues to add value as Oh-Penn’s needs evolve.

Solution Highlights

Click on the links below to expand on the solution highlights. presents key information in an attention-grabbing way. Using rotating graphics, relevant information and call-to-actions can easily be shared to reach the various audience types that leverage this site for resources. Oh-Penn staff can quickly and easily update the visuals and content as needed.

Key industry statistics are presented dynamically and concisely – making it quickly apparent how sizable the opportunities are, both in terms of income and job openings. Control to update this data is placed in Oh-Penn’s hands to ensure visitors always have access to the ever-changing industry landscape.

The site offers easy-to-use, interactive assessment workshops. Site users can create user accounts and take courses at their own pace.

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