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The highly competitive global market has placed a premium on arming sales forces with the information needed to engage clients in a dialogue about products and services as quickly as possible. Developing customized sales presentations that contain current, branded, and legally approved content can be a challenge for both large and small organizations alike. Sales teams spend valuable time and resources retrieving and verifying relevant information from a variety of different sources for their sales presentations. Time spent searching through old sales presentations and consulting product development and legal departments to validate information is time taken away from their primary role of selling.

To make the process of designing, developing, and delivering more efficient, Five Star recently partnered with one of our largest global clients to develop support tools that leverage this kind of expertise across key organizational departments, including sales, marketing, product, and legal, to deliver on-demand presentations. These “Presentation Builder Tools” allow a sales person to step through a series of questions or options to craft a presentation deck that considers product mix, sales life cycle stage, and competitive intelligence. In a few short steps the salesperson has a current, legally approved presentation to share with their clients. A process that once took several days can be completed in a matter of minutes.

The presentations developed using these tools are not only effective for use with clients, but they also serve to keep sales staff up-to-date on new product offerings and enhancements. The tools can be used to onboard new staff, showcase new product and service offerings, and highlight previous successes. In addition, they can also provide information to augment the presentation, such as audio files that provide talking points about products and lifecycle stages. These clips provide expert direction, pointing to relevant case studies and checklists to help solidify an effective sales delivery.

Solutions like Presentation Builder Tools illustrate the value of integrating the Five Key Drivers. High-performance organizations continuously improve to support their workforce by providing technology that enables the efficient delivery of services to customers. In this case, the Presentation Builder Tools helped our client maximize their sales team’s efficiency by delivering accurate, consistent, and approved offerings to their customers.

What current processes hinder your sales organization’s ability to effectively execute it’s sales strategy?