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There are basic criteria for functionality and efficacy that you need to consider when looking at your organization. In fact – most organizations struggle to honestly evaluate their own technology out of fear of what they might find. Before we dive into why you need to make tech updates a priority – let’s establish baselines for what makes technology effective in the first place.

Data integrity is the answer to 99% of your problems – whether its data quality issues giving you unreliable insights into the state of your Salesforce org, or a lack of trust in decision-making because you’re acutely aware that your data has gaps. So, how do you combat this? We’ve identified 7 tips to get you started.