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UX and UI Design Trends You Need to Watch for in 2020


UX and UI Design Trends You Need to Watch for in 2020

By: Lisa Logan | November 14, 2019

Home > Blog > UX and UI Design Trends You Need to Watch for in 2020

Though it may be hard to believe, 2020 means we will be closing the door on the past decade. As technology evolves, UI and UX designers face new challenges – from voice technology to artificial intelligence, from virtual reality to design without interface. With greater use of technology and changes in human behavior, demands for interactive user experiences have increased. No matter what is in store for our technological future, we’re certain it will be exciting as ever but we must prepare and grasp the opportunities as not to get left behind.

In order to meet future demands, it is important for graphic designers to stay up to date with up and coming UI and UX design software and trends. Here are six trends we can expect to see in 2020.


1. Device synchronization

No matter the device, whether it be a watch, a laptop or a smartphone, users demand synchronization across all their devices. Today, these interactions can be associated with buying a watch, booking a cab or turning on the lights on at home with voice assisted technology. Uber is a good example of company that has fully implemented device synchronization. You can start the trip with a voice command on your smartphone and end it with your watch, completing one uninterrupted action on different platforms.


2. Machine learning

Machine learning is based on the idea that machines can learn from data, identify patterns and make decisions with little to no human intervention. This means that it is now possible to analyze more complex data and deliver faster results and by doing so, an organization has a better chance of identifying profitable opportunities. Therefore, designing UI and UX for machine learning may be need of the hour in 2020.

VR convention

3. Augmented Reality and Virtual Reality

Consumers are now looking to fulfill daily tasks and needs from their homes. Companies such as Snapchat and Sephora have built their apps to make life more convenient and easier for their users to meet these multiplying needs. Designers must gain a real-world understanding of the physical space surrounding their users, taking persona building to another level.

man on the phone

4. Voice User Interface and AI technology

Users are now using AI and voice technology to unlock their smartphones and scour the internet. If we follow this trend and the fact that people now want to get things done at a quicker pace, we can anticipate a shift from graphic UI and UX design to voice UI. Statistics from .comScore show that 50% of all searches will be voice searches by that point.


5. Chatbots and AIML

Artificial Intelligence Markup Language means designing UX for developing chatbots. Chatbots are used by companies these days in order to provide nonstop assistance. UX is important here as Interactive chatbots make life easier both for the companies and their customers.

adidas website

6. Overlapping effect

Overlapping effect or “overprinting” refers to one element of the design covering another part of the design, creating a sense of space and organization. The Adidas website does a great job of adding a depth of view by overlapping their text and graphic elements.

It’s a wrap

We're setting out for another exciting year in the UI and UX design world. With brands competing to stand out, it’s important for all companies to learn the newest trends for engaging our users. The only trend we know is here to stay is offering friendly, time-saving and intuitive design.

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About the Author: Lisa Logan

Lisa Logan is a Marketing Specialist at fivestar*. Since the beginning of her career, Lisa has amassed experience in marketing communications with a focus on strategy and drive for results. She holds a Bachelors of Communications from McMaster University and in her spare time loves to travel the world and spend time with her family.

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