UX & UI Design

It is a common misconception that UI and UX are the same discipline and produce the same results and outcomes. UX stands for “User Experience” and involves the end-user interaction with the company, its product and services. In other words, UX is the process of defining user’s problems and solving them before they realize it. UI on the other hand, stands for “User Interface” and is responsible for visual product perception while making the interface more attractive and appealing to the eye.