fivestar* welcomes the new year with open arms — and a whole new look! While we had a great 2017, we also realized it was time for a visual makeover. After all, we’ve evolved over the last 20 years and our brand image needed to do the same! We’re excited to show off our new look — a look that better represents fivestar* today and beyond. Read “New Year, New Look” below for the drivers behind the new fivestar* logo.
As always, this installment of Luminary also gives you a glimpse into articles we love, projects we’ve been working on, knowledge we’ve shared, and how we are continuing to give back to our community.
Too Good Not to Share
New Year, New Look
Our team has been hard at work developing a new brand identity that is more representative of today’s fivestar*. The top design goal for our new look? To better reflect who we are now — while staying true to our defining mission characteristic of delivering innovative, quality solutions. We’re excited to reveal our new logo!
fivestar* got its start more than two decades ago. Over the years we’ve focused on evolution, innovation, and better serving our clients by helping them navigate rapidly changing technologies. We’ve enhanced our service offerings, added more experts and analysts to our team, expanded upon the industries we serve, and have big plans for the future — all centered around bringing even more value to our clients.
It’s important that our branding conveys both where we have been — and where we are headed. As business analysts and strategic partners, we aren’t just providing implementation and deployment services. We’re complex problem solvers offering solutions that help you connect, collaborate, and deliver results.
At fivestar*, we don’t simply think outside the box. We think like there is no box. We are creative, curious, and eager to solve any challenge — large or small — and show you possibilities previously undiscovered. And we believe our new branding better reflects this truth.
We look forward to partnering in the new year!