Case Study

Ghent Manufacturing

Simplesoft Solutions were able to help Ghent Manufacturing lower the cost of sale and improve the return on investment for marketing efforts.

About Ghent Manufacturing

Ghent Manufacturing specializes in products for visual communication, space division, and display furniture. They help companies collaborate and learn by leveraging products like whiteboards, glass boards, partitions, and display cases.

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The Need

Ghent Manufacturing recognized the need for a CRM system to help grow their business and stay on top in a highly competitive market.

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The Solution

We help the team move from individual contact management silos to a consolidated CRM solution integrated with historical sales data from their ERP system. This solution allows them to interact with customers quickly and efficiently to increase new business and retain current business. Marketing integrations helped realign sales territories and bring on the new territories that marketing manages in a cost-effective manner.  The solution also helped Ghent automate fulfillment processes, leading to cost savings.